Reconcept

^{reconcept 是一家以环保为理念的精品店。客户希望logo 可以传达出品牌“简约”，“环保”，“去奢侈”的理念。于是我设计的logo 以非衬线字体为基础。在字母的设计中强调“圆形”与“圈”的感觉。以传达客户对品牌环保close loop（封闭环，即材质环保，在生产环节中不存在任何一个环节的浪费）的定位。}

Reconcept is a boutique with an environmentally friendly concept. Customers hope that the logo can convey the brand's concept of “simple”, “environmental protection” and “out of luxury”. So my logo was based on a non-serif font. Emphasize the feeling of “circle” and “circle” in the design of the letters. In order to convey the customer's positioning on the brand's environmentally friendly close loop (the closed loop, that is, the material is environmentally friendly, there is no waste in any part of the production process).


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