回动物园


^{“回动物园”是一个以宣扬动物保护为主题的文创品牌。logo的设计以“回”字为主体，加入鸟笼“把儿”，表达人与动物，尤其是在盗猎行为中的紧张系。在中国的文化语境下提取出了象牙，虎鞭，鱼翅，犀牛角，熊掌等受盗猎者所青睐的动物器官。以汉字的笔划对其进行重构。作为品牌的辅助图形。表达其实这些所谓的“珍宝”是中国文化赋予它们的，而正是这些“文化”，使得这些动物面临着危机}


“Back to the Zoo” is a brand with the theme of promoting animal protection. Before the creation of this brand, the client has been engaged in public welfare animal protection activities for a long time, and confronted poaching behavior. He hopes that through this cultural brand can help consumers recognize the importance of animal protection.



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